IVECO Experience 2026

From 1^st to 4^th July, 2,000 customers, dealers, suppliers, partners, media representatives and employees gathered at IVECO Experience 2026. Held at the historic Officine Grandi Riparazioni (OGR) in Turin, the city where IVECO’s story began, the event reflected the brand’s Italian roots and celebrated creativity, innovation and human connection.

IVECO Experience 2026 has been an immersive platform that made the next chapter of the IVECO brand tangible. It manifested IVECO’s ambition to become a premium partner for customers over the entire lifecycle of its vehicles – ensuring best-in-class, end-to-end quality. Plenary sessions, experiential installations and interactive activities brought to life ‘Spirito in Movimento’, the ambition that defines IVECO’s renewed identity and commitment to quality, innovation and customer proximity.

‘Spirito in Movimento’ in a nutshell

Speaking at the IVECO Experience 2026, Olof Persson, our CEO, Luca Sra, our President, Truck Business Unit, Marco Liccardo, our Chief Technology & Digital Officer and Domenico Nucera, our Chief Quality & Operations Officer presented a comprehensive view of our IVECO brand’s renewed ambition.

Our journey to become a premium partner

‘Spirito in Movimento’ is our IVECO brand’s ambition and reflects the transformational steps in our journey to become a premium partner for our customers.

The three pillars of 'Spirito in Movimento’

Motion by Design, Motion through Experience, Motion as Family: the three pillars of ‘Spirito in Movimento’.

Motion by Design:
IVECO’s new MY26 range

The new IVECO Model Year 26 range of trucks and vans brings our brand’s ambition to life, delivering solutions designed to meet the evolving needs of our customers.

Motion by Design:
control, not chance

We’re reshaping how we deliver end-to-end quality across the entire value chain, making the right decisions when they matter the most.

Motion through Experience:
a customer-focused journey

We have designed a complete ecosystem built around our customers, which also includes customer-focused financial solutions that enhance their experience.

Motion through Experience:
best-in-class applications

Our IVECO brand's toolbox of applications represents a concrete example of how we provide our customers with efficient user-experience solutions.

Motion as Family:
our Customer Uptime Centre

Through our Customer Uptime Centre, we’re supporting our customers with real human contact – a tangible example of Motion as Family in action.

Motion as Family:
taking care of our customers

We’re leveraging our extended network of dealers and service points across the globe to ensure we grant our customers faster uptime, taking care of them wherever they are.

An end-to-end ecosystem driving our customer success

From design to technology, from services to an extended support network: an end-to-end ecosystem that drives our customer success on our journey to become a premium partner.