From 1^st to 4^th July, 2,000 customers, dealers, suppliers, partners, media representatives and employees gathered at IVECO Experience 2026. Held at the historic Officine Grandi Riparazioni (OGR) in Turin, the city where IVECO’s story began, the event reflected the brand’s Italian roots and celebrated creativity, innovation and human connection.

IVECO Experience 2026 has been an immersive platform that made the next chapter of the IVECO brand tangible. It manifested IVECO’s ambition to become a premium partner for customers over the entire lifecycle of its vehicles – ensuring best-in-class, end-to-end quality. Plenary sessions, experiential installations and interactive activities brought to life ‘Spirito in Movimento’, the ambition that defines IVECO’s renewed identity and commitment to quality, innovation and customer proximity.