Vénissieux, June 25th, 2024

IVECO BUS wins the prestigious Red Dot Award: Product Design 2024 for the new front end and dashboard of its CROSSWAY model

The Red Dot international jury has selected the CROSSWAY for the award in the Product Design category for its all-new front end and dashboard, recognising the manufacturer's expertise and design know-how.


These stylistic elements were developed by IVECO BUS' Design team based in Venissieux (France), in collaboration with the Iveco Group Centro Stile of Turin.


Vénissieux, June 25th, 2024


The CROSSWAY has been recognized with the prestigious Red Dot Award: Product Design 2024 for its brand-new front end and dashboard. The award ceremony took place yesterday at the Red Dot Museum in Essen, Germany.


Each year, a jury panel of about 40 international experts from various specialized fields rewards the best products based on their functionality, aesthetics, ease of use, sustainability, and responsibility.


The new front end and dashboard were developed by IVECO BUS's Design team based in Vénissieux, in collaboration with the Iveco Group Centro Stile of Turin. The study is a perfect illustration of the use of design applied to a public transport, aimed at improving the user experience and making the vehicle more attractive to better fit into its environment.


The new front end takes its styling cues from IVECO's heritage, such as the new logo dominating a grille with simple, clean lines. Its design expresses dynamism and confidence, reflecting a high level of quality perceived by transport operators and passengers in terms of reliability and safety. It cleverly integrates the new LED lights as well as the new ADAS (Advanced Driver Assistance Systems) devices in compliance with the GSR (General Safety Regulation) scheduled to come into force in July 2024.


The exterior design of the front end is complemented by a new dashboard focused on ergonomics and safety, with controls within easy reach of the driver, allowing them to operate the main functions without taking their hands off the wheel.


Alexandre Verwilghen, IVECO BUS Designer, said: " We are very proud to receive this prestigious award for the design of our CROSSWAY new style. It is the recognition that we have managed to offer a design that meets the new regulatory standards to improve user safety while giving a charismatic and distinctive style to our new range."


The CROSSWAY will be featured in the Red Dot Design Yearbook and the Winners’ Area of the

Red Dot Awards website. Its design will also be showcased in the exhibition at the Red Dot Design Museum Essen.




 IVECO BUS is a brand of Iveco Group N.V. (EXM: IVG), a global leader in commercial and specialty vehicles, powertrain, and financial services, listed on the Borsa Italiana in Milan. 

 With a worldwide presence and a leading position in Europe in sustainable public transport, IVECO BUS supports public and private operators in all their missions, with an offer of global mobility solutions available in different energies, such as electric or powered by compressed natural gas compatible with biomethane.

 The overall offer includes:

- school, intercity and tourism coaches;

- standard and articulated city buses, including BRT dedicated versions; city midibuses

- minibuses for all passenger transport missions.

- connectivity and fleet management services available through IVECO ON

- a portfolio of products and services with Energy Mobility Solutions, from simulations and design to the supply of charging stations, and installation and maintenance of the charging infrastructure

 The extensive IVECO BUS and IVECO service network guarantees assistance around the world wherever an Iveco Bus vehicle is at work.

 IVECO BUS employs over 5,000 people across five production units, in Annonay and Rorthais, France, Vysoké Myto, Czech Republic, Brescia and Foggia, Italy.

 For further information about IVECO BUS: www.ivecobus.com

For further information about Iveco Group: www.ivecogroup.com

 For further information, please contact:


Mobile + 33 6 87 71 36 24