IVECO BUS signals its ambition to “Drive the road of change” with new brand identity and slogan

IVECO BUS signals its ambition to “Drive the road of change” with new brand identity and slogan

IVECO BUS strengthens its brand identity, adopting the new “Energy Blue” color to mark its ambition to “Drive the road of change” as the partner of choice in people transport with a full offering of product and services developed to address the mobility challenges of the future.

Vénissieux, 28 novembre 2022

IVECO BUS, a key player in people transport, has adopted a new brand identity based on the new “Energy Blue” color, a shade of blue that is the perfect expression of the brand’s power, dynamism and digital innovation. The new brand slogan makes a statement of intent to “Drive the road of change”, partnering with its customers in the transformation of the transport industry on the path to net zero-carbon mobility. It highlights the brand’s ambition be the most reliable partner in its customers’ energy transition, enabling them to run their businesses efficiently and profitably with a full line of reliable, sustainable and intelligent mobility solutions.

Domenico Nucera, President Bus Business Unit, Iveco Group explains: “To drive the road of change, we have adopted a multi-range, multi-energy approach based on biomethane, battery electric and fuel cell technologies to cover the full spectrum of urban and intercity mobility missions. With our vehicles, we offer a complete mobility ecosystem that includes consultancy services, financing, as well as maintenance and repair support powered by our advanced connectivity and constantly expanding portfolio of digital services. Our new blue logo is the expression of the energy powering our ongoing commitments and upgraded capacity to offer sustainable and innovative transport solutions for customers.”

IVECO BUS is a forward-looking brand, constantly seeking to innovate in order to provide its customers with complete transport solutions that meet their requirements while supporting them in their energy transition. Its full range of vehicles – from minibuses to school, tourist, city and intercity buses – available with the most complete offer of alternative propulsion technologies, complemented by a constantly expanding portfolio of services and advanced connectivity, are the expression of the key pillars of the brand’s strategy: the customer’s business productivity, passenger & driver experience, innovation, and sustainable development. With this strategy, powered by the brand’s forward-looking and innovative mindset, IVECO BUS will drive the road of change towards a net zero-carbon future in partnership with its customers.


IVECO BUS is a brand of Iveco Group N.V., a global leader in commercial and specialty vehicles, powertrain, and financial services, listed on the Borsa Italiana in Milan.

A major player in the field of public transport, and among the leading bus and coach manufacturers in Europe, IVECO BUS designs, manufactures and markets a broad range of vehicles that meets all the needs of public and private operators:

- school, intercity and tourism coaches;

- standard and articulated city buses, including BRT dedicated versions; city midibuses

- minibuses for all passenger transport missions.

IVECO BUS benefits from a strong expertise in alternative energies vehicles and is now capable of offering a complete range running on compressed natural gas – fully compatible with biomethane – and in the electromobility field, to suit every kind of transport need. Thus, IVECO BUS positions itself as a reference partner to face the numerous challenges of sustainable mobility.

IVECO BUS employs over 6,000 people across four production units, in Annonay, France, Vysoké Myto, Czech Republic, Brescia, Italy and in Rorthais, France with its electromobility center of excellence.

The extensive IVECO BUS and IVECO service network guarantees assistance around the world wherever an Iveco Bus vehicle is at work.

For further information about IVECO BUS: www.ivecobus.com For further information about Iveco Group: www.ivecogroup.com

For further information, please contact:


Mobile + 33 6 87 71 36 24 isabelle.fillonneau@ivecogroup.com